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Lorenzo James

Games AI Information Systems

I'm an Assistant Professor in Management of Information Systems at IÉSEG School of Management. I did my PhD at Eindhoven University of Technology, where I researched how AI can personalize gamified mobile health apps, from LLM-generated treatment goals to automatically planned game content. My background is in game development, and games are still at the heart of how I think about getting people engaged with technology.

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Teaching & interests

Teaching

Programming

Computing logic and algorithmic thinking with Python and Scratch, up to object-oriented programming, REST APIs and software design.

Teaching

Data management

Data Management Foundations, Database Management Systems and Data Preparation: UML modeling, SQL, and relational and non-relational database design.

Research & interests

Games

Gamified and entertainment-based health interventions, and how game design can keep people engaged.

Research & interests

Artificial intelligence

Automated planning, LLM-generated content and digital twins for personalized digital health. MSc in AI with distinction.

Hobby

Retro games

Homebrew games for legacy hardware like the Sega Dreamcast and PlayStation 2, working within the limits of older architectures.

© 2026 Lorenzo James